Competitive Moat
Five layers of defensibility that compound over time.
👩⚕️ Clinical Founder: Built by a practicing DPC pediatrician — not consultants guessing at workflows
📐 DPC-Native Architecture: Every data model, workflow, and UI designed DPC-first from day one
🔄 Network Effects: Templates, workflows, and benchmarks improve with every practice added
🤖 AI-Native: Built in 2026 with automation, not retrofitting 2012 Atlas.md-era code
💛 Community Trust: DPC is a tight community — Dr. P is a known, trusted voice in pediatric DPC
The Flywheel
Starlight .MD
More DPC Practices
Better Templates & Workflows
Higher Patient Satisfaction
More Referrals & Reviews
Each new practice contributes templates, workflows, and benchmarks that make the platform better for everyone.
Switching Cost Analysis
| Switching Cost | Strength | Why |
|---|---|---|
| Patient data migration | High | Years of visit logs, notes, family relationships, communication history |
| Template library | High | Customized communication templates and nurture sequences take months to build |
| Workflow habits | Medium-High | Staff retraining is expensive for small 1-3 person practices |
| Revenue history | Medium | Historical analytics, forecasting baselines, and growth simulator models |
| Pipeline + nurture data | Medium | Prospect pipeline history and conversion patterns are practice IP |