Starlight.MD — Business Plan
The Operating System for Direct Primary Care
March 2026 · Confidential
This is the structured, navigable version of the March 2026 business plan. Each section below pulls directly from the source — no edits, no summaries.
How this is organized
| Section | What it covers |
|---|---|
| Overview | Executive summary, the problem we solve, what the product is |
| Market | Atlas.md deep dive, competitive landscape, our moat, market sizing |
| Business | Pricing strategy, go-to-market, financial projections |
| Company | Team, formation, roadmap, risks |
Highlights
| DPC Physicians in the U.S. | DPC Market by 2028 | Purpose-Built DPC Platforms | DPC Docs Using Cobbled Tools |
|---|---|---|---|
| 25,000+ | $2.4B | 0 | 85% |
The thesis in one sentence
Direct Primary Care is the fastest-growing movement in American medicine, and not a single platform is purpose-built for how DPC doctors actually run their practices.
The ask
A $500K pre-seed round to hire 2 engineers, achieve HIPAA compliance, migrate to a cloud backend, onboard 50 DPC practices in a 6-month pilot, and prove product-market fit before a Series A. See Financial Projections for the model.