Pricing Strategy
Simple, transparent pricing that mirrors the DPC ethos.
DPC doctors hate surprise fees — that's literally why they left insurance. Our pricing is flat-rate, transparent, and scales with practice size, not feature gates. Every plan gets every feature.
Solo
$149/mo
Up to 200 patients
All 14 modules
Unlimited email templates
Nurture sequences
Pipeline CRM
Revenue analytics
1 provider seat
Email support
Growing
$249/mo
Up to 600 patients
Everything in Solo
Multi-provider (3 seats)
Employer panel support
Custom branding
Advanced analytics
Phone + chat support
Onboarding concierge
Enterprise
$499/mo
Unlimited patients
Everything in Growing
Unlimited provider seats
Multi-location
API access
Dedicated success manager
SLA guarantee
HIPAA BAA included
Pricing vs. The Current Stack
| Platform | Monthly Cost | What You Get | Still Need to Buy |
|---|---|---|---|
| Starlight.MD Solo | $149 | Everything (practice mgmt) | Atlas.md for charting ($300) |
| Starlight.MD Solo (Phase 3+) | $149 | Everything incl. charting | Nothing |
| Atlas.md alone | $300 | Charting + basic billing | CRM + comms + analytics + growth tools |
| Hint Health | $199–499 | Billing only | EMR + CRM + messaging + analytics |
| Elation Health | $349–599 | EMR + scheduling | DPC billing + CRM + messaging |
| Dr. P's current stack* | $300+ | Atlas.md + free tools | Still missing: CRM, analytics, automation, growth |
*Dr. P's actual cost: Atlas.md ($300/mo) + free tools (Gmail, Google Sheets, personal phone). The "free" tools cost 10+ hours/week in manual work.
Revenue Per Practice Economics
| Annual Revenue / Practice (Solo) | Blended Annual ARPU | Gross Margin (SaaS) | Payback Period (CAC) |
|---|---|---|---|
| $2,388 | $3,588 | 92% | <4 mo |