Go-to-Market Strategy
Community-led growth in a tight-knit market.
DPC is a Community, Not a Market
DPC physicians are an unusually tight-knit group. They share tools on Facebook groups, recommend software at conferences, and trust peer endorsements over advertising. Our GTM strategy exploits this by leading with community, credibility, and clinical proof.
Channel Strategy
| Channel | Tactic | Expected CAC | Volume |
|---|---|---|---|
| DPC Conferences | Demo booth at DPC Summit, Hint Summit, AAFP DPC track | $200 | 50-100 leads/event |
| DPC Facebook Groups | Dr. P shares real practice screenshots + "how I run my practice" posts | $0 | 10-20 leads/month |
| Atlas.md User Community | Position as the practice management companion Atlas.md users need | $50 | 10-15 leads/month |
| DPC Frontier Directory | Listed as recommended tool; integration partnership | $50 | 5-10 leads/month |
| Pediatric DPC Network | Direct outreach to the ~400 pediatric DPC practices via Dr. P's network | $0 | 3-5 signups/month |
| Content/SEO | "How to start a DPC practice" guides, DPC revenue calculator, free templates | $30 | 20-30 leads/month |
| DPC Residency Programs | Free tier for residents planning DPC practices post-training | $0 | Lifetime customers |
Launch Sequence
Month 1–2
Founder-Led Sales (10 practices)
Dr. P personally onboards 10 pediatric DPC practices from her network. White-glove setup. Weekly check-ins. Build case studies. Position as "the tool Atlas.md is missing."
Month 3–4
Community Launch (25 practices)
Launch in DPC Facebook groups with video testimonials from pilot practices. "Built by a DPC doc who uses Atlas.md" messaging. Free 30-day trial.
Month 5–6
Conference Circuit (50 practices)
Demo at DPC Summit (Sept 2026). Announce Atlas.md integration. Partner with DPC Frontier for directory listing.
Month 7–12
Scale & Expand (150 practices)
Content marketing engine. Pediatric to Family Medicine expansion. Referral program (1 month free per referral). Employer DPC outreach.
Having a practicing DPC physician as co-founder and CMO is our single biggest GTM asset. Dr. Yogini Prajapati can walk into any DPC conference, pull up her actual Atlas.md alongside Starlight.MD, and show exactly what she was missing. That authenticity cannot be manufactured or replicated by competitors.